About us
Since 1970 daina has specialized in the production of toilet paper and paper rolls for industry and the community.
A wealth of experience in the sector, together with a constant commitment to research and development, enable daina to be flexible in meeting changing market needs and those of each individual client.
Eco- sustainability
We at Daina have chosen to minimize the environmental footprint of our processes and products by developing, among other things, a product line based entirely on sustainable forestry, to wit our best-selling Ecoplus line.
Customised products
Our high-tech manufacturing department enables us to deliver fully customized products
What is Saniplus?
Saniplus is a pure cellulose toiletry paper line resulting from our partnership with Espro S.R.L., which earned us the exclusive license to use the proprietary Ecosilver Paper technology within our manufacturing plants. The silver ion-based natural formula we apply to our Saniplus products forms a highly effective antimicrobial system capable of inhibiting bacterial growth from within the paper’s very meshwork.
Since 1970, daina has specialised in producing paper rolls. Our great passion and experience in the industry have enabled us to keep a close eye on and react to all the developments in the sector, helping us offer innovative, technologically-advanced solutions when it comes to producing paper rolls.
In addition to experience, daina carta is synonymous with quality, customisation and consultancy:
Latest news
SANIPLUS / Ecosilver Paper Partnership
10 March 2022
Saniplus is a pure cellulose toiletry paper line resulting from our partnership with Espro S.R.L., which earned us the exclusive license to use the proprietary Ecosilver Paper® technology within our manufacturing plants. The silver ion-based natural formula we apply to our Saniplus products forms a highly effective antimicrobial system capable of inhibiting bacterial growth from
DAINA – INDUSTRIAL SITE EXPANSION
21 September 2021
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Daina prime-time on GreenBiz
12 April 2021
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ECOPLUS 2021 # PASTIFICIO FRANZONI
28 March 2021
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ECOPLUS 2021 # AZIENDA AGRICOLA MEDEGHINI
13 March 2021
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SANIPLUS / Ecosilver Paper Partnership
10 March 2022
Saniplus is a pure cellulose toiletry paper line resulting from our partnership with Espro S.R.L., which earned us the exclusive license to use the proprietary Ecosilver Paper® technology within our manufacturing plants. The silver ion-based natural formula we apply to our Saniplus products forms a highly effective antimicrobial system capable of inhibiting bacterial growth from
DAINA – INDUSTRIAL SITE EXPANSION
21 September 2021
The cool September breeze is carrying ever new challenges and plans for us at Daina. Over the last two years, the trends characterizing our sector have been quite unsteady – yet, we rest assured that resourcefulness and consistency are the true, key ingredients to success. The expansion of our site, of both our production and logistics
Daina prime-time on GreenBiz
12 April 2021
The TV studios of Business24, a renowned business channel pertaining to the Sky media group, for a live interview on GreenBiz, a program specializing in the narration of industrial and entrepreneurial efforts towards the pursuit and achievement of environmentally sustainable strategies, projects, and products. On that occasion, our CEO Mr Diego Della Maestra answered Italian
ECOPLUS 2021 # PASTIFICIO FRANZONI
28 March 2021
ECOPLUS 2021 # PASTIFICIO FRANZONI: We at Daina have produced this footage to help launch our newly restyled, furtherly optimized Ecoplus line – five products we have conceived to be as environmentally friendly as ever by employing recycled paper only for our rolls and sheets as well as up to 100% recycled polyethylene for
ECOPLUS 2021 # AZIENDA AGRICOLA MEDEGHINI
13 March 2021
ECOPLUS 2021 # AZIENDA AGRICOLA MEDEGHINI: We at Daina have produced this footage to help launch our newly restyled, furtherly optimized Ecoplus line – five products we have conceived to be as environmentally friendly as ever by employing recycled paper only for our rolls and sheets as well as up to 100% recycled polyethylene
The production of paper rolls begins with the creation of paper pulp – which can be generated from wood fibre or recycled materials – continues with the production of large paper reels through the processing of various cellulose mixtures – differing both in terms of origin and the type of processing they have undergone – and ends with the mother paper reels being turned into the finished products.
At daina carta specifically, in a nutshell, the paper roll production cycle starts with loading the pulper with the bales of cellulose and ends with weighing and labelling the rewound paper rolls.
The European tissue market – paper rolls intended for hygienic and sanitary use – represents around 10% of the European paper and cardboard market and about 23% of the global market, worth roughly €10 billion and growing by around 2% a year. Approximately 75% of turnover is sold to domestic consumers through stores, while the rest is sold to the AFH – Away From Home – channel i.e. the B2B market. daina carta slots perfectly into this area. Our tissue paper rolls are offered to wholesalers and companies and are designed to meet the needs of a variety of fields, such as industries, offices, hotels, restaurants and hospitals.
Italy is the leading country in Europe, also due to its extraordinary ability to innovate as regards the product and environmental protection. daina carta is a tissue manufacturer with a particular focus on environmental issues. To this end, we have decided to support the procurement of raw materials derived from wood from sustainably-managed forests, as well as to raise awareness amongst our customers regarding the use of end products made using these materials.
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